This episode is brought to you by Promolta!
One of the questions that I’m regularly asked that isn’t related to recording is “How do I get people to watch my YouTube Videos?“
I’ve put together a list of 8 points that will help you create videos that people will enjoy watching. (For all you drummers out there… that’s this many… ✌️✌️✌️✌️)
1. Do stuff.
This might possibly be the most difficult step to take. Making the transition from dreaming about doing something, to actually doing it.
2. Post Videos Consistently.
Here on the channel. I post 3 videos a week. Every Monday – Wednesday and Friday. (Yes, I know that this video is coming out on a Thursday, don’t worry! Viewer’s Comments will be coming out on Saturday!)
Posting this frequently takes a lot of time. I have a full time day job that takes up 40 hours of my time. PER. WEEK! And the rest of my time is spent working on YouTube! I haven’t played a video game in months and TV is no longer a part of my life. If you want to grow an audience… at the bare minimum- do one video a week, post it on the same day, and at the same time.
3. Damn the torpedoes!
You’re going to run into a lot of people who will tell you you’re crazy and ya can’t do it. Friends, family and a lot of those YouTube commenters. There are always going to be detractors, stay focused on your goals and work at it. The biggest thing standing in your way is self doubt.
4. Be Honest.
The YouTube generation can smell a lie like a fart in a car. Don’t pretend to be something you’re not because the viewer wants something authentic and they can tell when they’re being lied to. Check out my “Fearless Gear Reviews“ for an example.
This show had its roots on the Andy Sneap Ultimate Metal forum. When I first came out with “How to get your band ready for the studio” back at the end of 2012, I posted it to that forum and it took off.
Forums are still around and a great way to get the word out about your content. Yes, we’re talking about videos here, but it also applies to written and audio content as well! Just make sure you’re posting in the forums pertaining to what you do.
6. Other social media platforms!
Cross promotion is the key I always post every video in several music production Facebook Groups. This gets the word out and sends viewers to my show. I also Tweet, and regularly post to Instagram. Everything you do should link back to your YouTube channel, and to your videos!
This can be a great way to introduce your show to a much larger audience. Whether appearing on someone else’s show or getting a shoutout, it can be a huge boost! One of my biggest subscriber bumps in early days was thanks to Ryan Bruce saying “Hey! You should check this guy out!”
You guys see ads on YouTube and Facebook (and the entirety of the internet) all the time, it’s nothing new! But now there’s a new service for promoting your videos on YouTube that will get you real clicks, by real viewers. It’s called Promolta. It’s a network of 10,000 blogs, websites, apps, games, and social networks that will display your video to a REAL audience.
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Promolta is so simple to use that yes… even your bass player can use it!
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